About Me

I AM A BRAND PRAGMATIST

I don’t do fluff. I get down to business to help you create a brand that positively impacts revenue and the bottom line.

About Me

I AM A BRAND PRAGMATIST

I don’t do fluff. I get down to business to help you create a brand that positively impacts revenue and the bottom line.

The Accidental Brand Strategist

Kate DiLeo – Brand Architect

I am an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during my first sales job. In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job. 

I overcame and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition. 

That pitch, which I call the Brand Trifecta, is rooted in my firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points tells prospects what they ultimately need to take the next step and buy. 

My success in building a winning brand pitch for outbound sales was the catalyst for my career in branding, and it is this same Brand Trifecta method that I have taught to thousands of organizations, helping them craft brands that bring more prospects to the table, more users who click, and more customers who buy.

EXPERIENCE


EXCEPTIONAL SKILL IN HELPING BUSINESSES ACHIEVE BETTER OUTCOMES

10+
Years In Business
20+
Industry Sectors Supported
300+
New Brands Built

PARTNERSHIPS


I am honored to partner with the following organizations, teaching startups how to build brands that win more work.


FedTech Accelerator Programs


VentureFuel Accelerator Programs


Expert Dojo Accelerator Programs

Beta

BETA Accelerator Program

UMSL

Diversity Equity & Inclusion Accelerator Program

ETHICS


VALUES WHICH PERMEATE MY WORK AND RELATIONSHIPS

Operate with Integrity
Navigate by Curiosity
Broaden Human Connections
Lead with Generosity
Enable Transformation

Vision


To empower people to authentically live their purpose through brands that capture the heart of who they are and how they help.